Wednesday, May 16, 2007

Turning Ads into Art

AddArt is a Firefox extension that, rather than blocking web ads, replaces them with art by a "young contemporary artist" (via Advertising Lab).

I'm struck by the development of a third ground here (i.e. between keeping ads and removing them), and can't help but notice similarities between this and advert subversion.

Idea: Rather than replace adverts with art, let users contribute "doctored" advert images that replace, or even overlay the original ads. Some kind of "blocked ad repository" would let aspiring subverters to see what the most popular ads are, and which ones still need doctoring.

Or something like this does exist and I just haven't seen it?