Wednesday, January 19, 2005

What are Lovemarks

Branding is no longer enough, apparently. Now companies must become loved as if part of the family. Welcome to Lovemarks.

Monday, January 10, 2005

Music to deter yobs by

The Beeb reports on Music to deter yobs by.

Hooking into social trends and the inherent insecurity of them in order to manipulate a particular demographic. How else could this technique be used? Hint: Social fashions aren't just limited to music. This could be an inverse kind of "attraction psychology" as used in many shops to lure people in...