Interactivity as suggestion

Interesting article on how

interactivty can create false memories by making users more open to suggestion and, hence, the 'exaggeration' of what products can possibly do.

Technorati Tags: marketing, interactivity, suggestion, hackreal

How Heavy is Red?

A post from Mixing Memory the other day looks at the apparent 'weight' that different colours have - i.e. in a block, we prefer lighter colours to be above darker ones. An interesting effect.